Once I have a prospectus, how do I put it to use?

A completed prospectus is an external document designed to aid in soliciting revenue of all types—corporate, foundation, government, gifts from individuals, and in-kind goods and services—in order to accelerate impact as well as achieve long-term financial sustainability. Here are some practical ways to put a full prospectus, or its introductory page, to use:

In a one-on-one meeting, as a handout, possibly supported with a PowerPoint presentation
In an introductory email, as a one-page summary of your organization's model, impact, and goals
In a public forum or other event, as a one-page hand-out for participants to pick up
When recruiting new talent, as an introduction to your organization
In a marketing folder or kit, as one of your organization’s standard documents
On your Web site, available for download